Influence: Science and Practice
Posted on Jan.27, 2010
- ISBN13: 9780205609994
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us … More >>
Influence: Science and Practice
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